Schweizerhof - Launch of Faern Collection

A new era for our resort: Arenas Resort Schweizerhof

Exciting news for our guests and partners! The Arenas Resort Schweizerhof, which has been part of the Faern Group for three years, is getting a new name and logo: Schweizerhof Sils Maria. This makes it an official part of the Faern Hotels & Resorts Collection, a brand that stands for nature, sustainability, community, and individuality.

As part of this reorientation, the Arenas brand is being dissolved and integrated into the newly created Faern Hotels & Resorts Collection. The portfolio also includes the Altein in Arosa, the Valaisia in Crans Montana, and the Victoria Lauberhorn in Wengen.

The rebranding will take place in stages from December 2024 to February 2025. This is purely a name change that does not affect our hotels' high standards and proven quality. Specifically, this means that

• The Arenas Resort Schweizerhof will be renamed Schweizerhof Sils Maria.

• The Arenas Resort Victoria Lauberhorn will be renamed Victoria Lauberhorn Wengen.

As part of the Faern Collection, our focus remains on providing a unique guest experience. We are also expanding our loyalty program, which will be available at all of the group's hotels in the future, offering even more benefits and unforgettable stays.

We look forward to this exciting development and to continuing to inspire our guests with first-class service and authentic experiences!

‍